Generate more leads with the LinkedIn Lead Gen Forms + Vero integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Vero is an event-driven email platform that enables engineering, product, and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value. Moreover, Vero offers email communications that are a true extension of your product.

Thanks to Vero you'll be able to connect to your real-time event stream in Segment, push real-time events via Vero's own libraries, upload ad hoc CSVs and pull in data from your own APIs. Data is critical for segmentation and email personalization.

Vero provides a scalable system to turn your customer data into meaningful segments. Forget "lists", forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture.