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What is Mautic
Mautic is a marketing automation software designed to businesses of any size, which allows you to increase your leads, sales, and conversions.
Benefits of using Mautic
With Mautic you can create highly effective marketing campaigns to grow your business without effort. Build your contact base. Mautic helps you turn your website into a source of highly qualified leads. Allow people to subscribe to your list by creating your own web forms and install them on your website or blog. Email marketing is one of the most important activities in your business. Mautic allows you to create newsletters, automatic follow-ups, nurturing campaigns to engage your audience and boost loyalty and conversions.
Why should I use Mautic
With Mautic you can manage your contacts’ base, subscribe/unsubscribe users, move them to other campaigns and much more. Thanks to Mautic’s built-in reporting and analysis tool, you can easily understand how people behave and interact with your business and identify weaknesses and strengths of your marketing strategy Social media marketing With Mautic you can connect with your audience while they are browsing the social media. By doing so, you’ll be able to empower your brand and improve engagement with your leads.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%