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What is Salesforce®
Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.
Benefits of using Salesforce®
Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.
Why should I use Salesforce®
The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.
What is SAP
Sap is a leading multichannel marketing platform designed to increase your business by engaging your contacts’ base. Nowadays, businesses have access to many channels to promote their brands. Moreover, running marketing campaigns without a deeply understanding of your target audience, may be too expansive for the majority of businesses.
Benefits of using SAP
With Sap, you can save money and increase the effectiveness of your marketing. Sap enables you to understand your clients’ behaviors and preferences, in order to create a better customer experience and personalize their journey.
Why should I use SAP
SAP’s Hybris Marketing Cloud allows you to create dynamic profiles of your contacts, so that you can acquire more information about them. By doing so, it’s easier for you to segmentate your audience and reach them on their preferred marketing channel, showing the most relevant contents and offers.
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