Automatically create audiences from WishPond with the LinkedIn Matched Audiences integration

WishPond is a cloud-based CRM solution suitable for companies of all sizes and designed for all industries. Key features of WishPond include landing pages, website pop-ups, forms, contests and promotions, marketing automation, email marketing, lead management, and score and lead profiles.

With WishPond landing pages, users can create, publish and test their pages. They can also design website popups to help convert visitors into leads.

WishPond allows users to run Facebook sweepstakes, photo contests, Instagram hashtag contests, and more. Users can create personalized emails that the system will automatically send to leads based on their activities and details.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.