Automatically create audiences from Wufoo Incoming Email with the LinkedIn Matched Audiences integration

Wufoo is a web application which intends to simplify forms. Forms can generally be tedious to work with. You'd have to write the XHTML/CSS for the form elements, set up the back end code to capture all the data and then work on generating usable reports for it. Wufoo simplifies this entire process right from form creation to integrating it within your site through extensive theme support to producing pretty, usable reports for you to parse your data. It even does a lot of advanced stuff, including web hooks and a proper API to access the collected data.

Whether you run a nonprofit, are a business owner, freelancer, event planner, or marketer you’ve all got one thing in common: Wufoo keeps you connected, organized, and gets you the data you need. Wufoo enables you to create online forms within seconds, being able at the same time to customize and design those forms the way you like them to be. Once created, all of your forms can be shared with colleagues, or simply linked to the app’s pages or embedded directly on your website. A set of excellent REST APIs is also available to simplify the procedure. When your data arrives to the system, you will be immediately notified upon it by the vendor, and be enabled to set up real time reports for the purpose. The system will offer you more than 400+ customizable and professional templates and themes to choose from, together with the unique possibility to build ones of your own using the app’s intuitive drag n’ drop interface. You can also use the set of custom rules to create dynamic forms that will follow logic that you’ve specified.

Through Wufoo, you can start accepting online payments within minutes using a Wufoo-powered form. Collect secure online payments in a snap. Easily hook up your forms with trusted payment merchants like Authorize.net, Stripe, and PayPal. Wufoo enables you to analyze and track the results. Create dynamic visualizations made up of your own graphs, charts, and key metrics. Understand your data and track performance. Stay organized and informed with the app’s dynamic analytics dashboard. Build shareable, password-protected reports to deliver deep business insights. Finally, security won’t be an issue. You can rely on the vendor to protect your data and keep it clean. The vendor takes your security seriously and uses measures like 256-bit SSL encryption and smart captcha to protect your data from spammers and hackers.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.