What is YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.
Benefits of using YouTube TrueView for Action Form Ads
Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.
Why should I use YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.
What is LinkedIn Matched Audiences
LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.
Benefits of using LinkedIn Matched Audiences
The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.
Why should I use LinkedIn Matched Audiences
The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.
LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.
Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.