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Lead acquisition

Lead acquisition

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions and sales. Do you know how…

Mark Cirillo

Mark Cirillo |
13 min read

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In this category

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are effective for generating leads. They let advertisers collect leads directly on the platform with…

Mark Cirillo|
May 27, 2025 |
18 min read

google ads strategy for lead generation

Lead acquisition

How to create a Google Ads strategy for lead generation

A strong Google Ads strategy is key to generating high-quality leads and fueling business growth. However, getting the most out…

Andrew Bailey|
May 26, 2025 |
6 min read

AI lead generation

Lead acquisition

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using…

Elena Mazaheri|
May 23, 2025 |
5 min read

financial advisor marketing strategies

Lead acquisition

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors…

Ana Gotter|
May 21, 2025 |
9 min read

Lead capture forms best practices

Lead acquisition

Lead capture forms: Best practices with examples

Have you ever filled in a contact form?  Or signed up for an email list because you wanted the free…

Elena Mazaheri|
May 16, 2025 |
9 min read

Google mortgage leads

Lead acquisition

How to generate Google mortgage leads

Mortgage lead generation is how loan officers keep their pipeline filled with potential clients. These leads may come from…

Elena Mazaheri|
May 15, 2025 |
4 min read

Top Articles
from the Blog

AI for Facebook ads

How to use AI for Facebook ads

MooAI for Facebook ads has become the operating system of performance marketing. Meta’s ad platform has leaned hard into automation and generative tools, and the results show up in…

Elena Mazaheri|
September 04, 2025 |
4 min read

Facebook ads reporting tools

The best Facebook ads reporting tools for your campaigns

Today’s advertising runs on privacy-first policies. And the teams that succeed in it are the ones that combine clean data pipelines with decision-ready reporting.  But with reduced third-party tracking, you…

Elena Mazaheri|
September 03, 2025 |
4 min read

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
August 29, 2025 |
13 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
August 28, 2025 |
12 min read

Google Discovery ads

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you manufacture intent across Google Display Network (as of 2025), Discover,…

Elena Mazaheri|
August 27, 2025 |
6 min read