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Nurturing and conversion

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

TikTok ecommerce

Nurturing and conversion

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell,…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

What Are Meta Ads

Nurturing and conversion

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements,…

Elena Mazaheri|
June 12, 2025 |
10 min read

Nurturing and conversion

How to download leads from Facebook lead ads

Facebook lead ads are an affordable, mobile-friendly tool that helps reach a target audience and increase sales. But generating…

Hephzy Asaolu|
June 11, 2025 |
15 min read

Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Elena Mazaheri|
June 10, 2025 |
10 min read

Are Facebook Ads worth it

Nurturing and conversion

Are Facebook ads worth it in 2025? 

Meta offers the most powerful advertising platforms online. With rising costs, tighter targeting, and evolving privacy rules, however, many…

Elena Mazaheri|
June 05, 2025 |
6 min read

Top Articles
from the Blog

Google ads

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of…

Hephzy Asaolu|
July 30, 2025 |
9 min read

Typeform integrations preview

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can be as simple as collecting data from a newsletter signup,…

Charlotte Odwyer|
July 29, 2025 |
7 min read

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software to send emails because it enables them to send personalized…

Elena Mazaheri|
July 28, 2025 |
7 min read

The best linkedin crm integrations

Best LinkedIn CRM integrations for your ad campaigns

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought leadership posts, and look for jobs. The platform continually adds new…

Mark Cirillo|
July 25, 2025 |
8 min read

crm retargeting

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to convert buyers into customers. CRM retargeting is a less popular practice,…

Mark Cirillo|
July 23, 2025 |
6 min read