Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Nurturing and conversion

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they mean the same thing, but they’re not quite identical. And while the distinction might seem small,…

Elena Mazaheri

Elena Mazaheri |
6 min read

Read more

In this category

Nurturing and conversion

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Lizzie Davey|
May 14, 2025 |
14 min read

Facebook Ads Funnel

Nurturing and conversion

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

Elena Mazaheri|
May 13, 2025 |
10 min read

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences.…

Hephzy Asaolu|
April 23, 2025 |
16 min read

Meta Ads Best Practices

Nurturing and conversion

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with…

Elena Mazaheri|
April 21, 2025 |
8 min read

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate…

Mark Cirillo|
April 11, 2025 |
14 min read

Nurturing and conversion

Top five automotive marketing strategies & ideas

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that…

Ana Gotter|
April 04, 2025 |
13 min read

Top Articles
from the Blog

The ultimate guide to automotive CRMs

The complete guide to automotive CRM in 2025

An automotive CRM is different from just any customer management software. It’s a must-have tool for any business in the automotive industry that wants to effectively convert their leads…

Elena Mazaheri|
May 29, 2025 |
9 min read

What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and trying new ways to adapt. Despite delays and changes to…

Elena Mazaheri|
May 28, 2025 |
4 min read

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are effective for generating leads. They let advertisers collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your…

Mark Cirillo|
May 27, 2025 |
17 min read

How to create a Google Ads strategy for lead generation

A strong Google Ads strategy is key to generating high-quality leads and fueling business growth. However, getting the most out of Google Ads means thinking beyond clicks. It calls for…

Andrew Bailey|
May 26, 2025 |
6 min read

AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using machine learning and predictive analytics, AI identifies quality leads faster…

Elena Mazaheri|
May 23, 2025 |
5 min read