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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

Stop sending lousy leads to your salesmen: follow these tips to increase the quality of your leads by 200%

The quality of your leads determines whether you succeed or fail in business. For most businesses, generating leads is…

Mark Cirillo|
March 28, 2018 |
5 min read

Nurturing and conversion

Your video marketing strategy sucks! How to seriously use videos that drive sales

You can hardly go anywhere on the internet right now without running into video. It’s easy to find in…

Britt Laeger|
March 08, 2018 |
4 min read

Nurturing and conversion

How to optimize ad copy for maximizing lead conversions

Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will…

Malaika Nicholas|
February 27, 2018 |
6 min read

Nurturing and conversion

How to transform your personal inbox into a steady source of qualified leads

Lead generation can be a tricky business. There are many different platforms and tools that allow you to collect…

Andrew Bailey|
January 16, 2018 |
4 min read

Nurturing and conversion

How Email and Facebook can work together to double your brand’s impact

Being a marketer you probably have struggled with a dilemma: whether email or social media is more effective in…

Constantine Rozenshtraus-Makarov|
January 09, 2018 |
3 min read

Nurturing and conversion

How to sell SaaS products with Facebook Retargeting & Lead Ads

Marketing a Saas company today is much different from a year ago. Promoting my Company’s services, Leadsbridge, I noticed…

Stefan Des|
July 03, 2017 |
3 min read

Top Articles
from the Blog

best marketing tools for small businesses

The 7 best marketing tools for small businesses

TL;DR Small businesses don’t need a dozen marketing apps, just a few good ones that share data. For email, pick Brevo (300 free emails a day) or Mailchimp (easiest for beginners).…

Elena Mazaheri|
October 26, 2026 |
8 min read

The 6 top Facebook ad management software for marketers

TL;DR Facebook ad management means creating, running, tracking, and improving ads in Meta Ads Manager. Extra software helps when you want less manual work, better reporting, and faster optimization. Main reasons to…

Elena Mazaheri|
October 23, 2026 |
13 min read

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read