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Nurturing and conversion

What Are Meta Ads

Nurturing and conversion

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single image, video, carousel, collection, lead…

Elena Mazaheri

Elena Mazaheri |
11 min read

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In this category

Nurturing and conversion

Your video marketing strategy sucks! How to seriously use videos that drive sales

You can hardly go anywhere on the internet right now without running into video. It’s easy to find in…

Britt Laeger|
March 08, 2018 |
4 min read

Nurturing and conversion

How to optimize ad copy for maximizing lead conversions

Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will…

Malaika Nicholas|
February 27, 2018 |
6 min read

Nurturing and conversion

How to transform your personal inbox into a steady source of qualified leads

Lead generation can be a tricky business. There are many different platforms and tools that allow you to collect…

Andrew Bailey|
January 16, 2018 |
4 min read

Nurturing and conversion

How Email and Facebook can work together to double your brand’s impact

Being a marketer you probably have struggled with a dilemma: whether email or social media is more effective in…

Constantine Rozenshtraus-Makarov|
January 09, 2018 |
3 min read

Nurturing and conversion

How to sell SaaS products with Facebook Retargeting & Lead Ads

Marketing a Saas company today is much different from a year ago. Promoting my Company’s services, Leadsbridge, I noticed…

Stefan Des|
July 03, 2017 |
3 min read

Nurturing and conversion

Facebook Lead Generation: How to Create Instant Articles with Newsletter Pre-filled Forms

Wondering how to collect more leads with content marketing in the first-mobile era? Let me share how to solve the…

Andrew Bailey|
June 05, 2017 |
4 min read

Top Articles
from the Blog

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read