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Nurturing and conversion

Nurturing and conversion

How to find your LinkedIn target audience: The complete guide

Navigating the vast virtual networking landscape of LinkedIn is complex, to say the least. Your target audience is out there, just waiting to connect and engage with your brand.  However, identifying and establishing relationships with…

Andrew Bailey

Andrew Bailey |
5 min read

Read more

In this category

tiktok lead generation

Nurturing and conversion

How to master TikTok Lead Generation Ads & get more leads

TikTok lead generation ads have redefined digital advertising by turning short-form video into a powerful performance channel. Brands use…

Marialuisa Aldeghi|
June 04, 2025 |
12 min read

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

Elena Mazaheri|
May 20, 2025 |
6 min read

Nurturing and conversion

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Lizzie Davey|
May 14, 2025 |
14 min read

Facebook Ads Funnel

Nurturing and conversion

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

Elena Mazaheri|
May 13, 2025 |
10 min read

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences.…

Hephzy Asaolu|
April 23, 2025 |
16 min read

Meta Ads Best Practices

Nurturing and conversion

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with…

Elena Mazaheri|
April 21, 2025 |
8 min read

Top Articles
from the Blog

Google lead quality

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the answer is consistently yes, you can be sure that budgets…

Elena Mazaheri|
August 25, 2025 |
4 min read

LinkedIn target audience: the complete guide

How to find your LinkedIn target audience: The complete guide

Navigating the vast virtual networking landscape of LinkedIn is complex, to say the least. Your target audience is out there, just waiting to connect and engage with your brand.  However,…

Andrew Bailey|
August 22, 2025 |
5 min read

tips for selling on Facebook Marketplace

10 Actionable tips for selling on Facebook Marketplace as a business

For those running a small or mid-sized business, Marketplace can be a steady source of revenue and a strong feeder for your Meta campaigns. But putting up listings and hoping…

Elena Mazaheri|
August 20, 2025 |
4 min read

Top 11 TikTok content ideas for businesses 

Is TikTok getting your attention? You are not alone! TikTok is a particular hit with younger audiences, so if you want to reach Gen Z and millennials, consider it a…

Lizzie Davey|
August 19, 2025 |
6 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2025 edition)

Trends show that in 2025, the Marketplace feed is busier than ever. A few good strategies in place, and your listing can find its way to the top and…

Elena Mazaheri|
August 18, 2025 |
4 min read