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Facebook custom audience

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

In this category

Grow your brand awareness with Christmas social media campaigns

Christmas time is here! It is a season of love, giving gifts, and a lot of merriment. It is…

Recruitment marketing

How to use recruitment marketing to attract top talent 

Picture the scene. You’ve just posted a job ad on your company website. It’s taken you hours to get…

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Meta ads strategy

How to build a successful Meta ads strategy in 2025

If you want to get the best results from Facebook ads in 2025, you need to stay up to…

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because…

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

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from the Blog

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

If you’re generating leads through Facebook, reaching out on WhatsApp is one of the fastest ways to turn your leads’ interest into action.  People check WhatsApp more often than email…

Facebook lead management: Benefits and more

Moving leads through the customer journey looks different for every business. At its core, the process is always the same: generate leads, scale campaigns, and follow up fast. If you’re…

How to optimize Facebook Ads - Preview

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because the audience is huge doesn’t guarantee your ads will capture…

Facebook Ads Conversions Tracking

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign and shown everyone what you’ve worked on, it calls for…

How much doeas TikTok Ads cost - preview

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising general brand awareness, to driving website traffic, and eventually increasing…