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Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target audience behavior and the tools and tactics to effectively reach your ideal audience. Tools like LeadsBridge’s…

In this category

How to download leads from Facebook lead ads

Facebook lead ads are an affordable, mobile-friendly tool that helps reach a target audience and increase sales. But generating…

Do Facebook Ads work for small businesses

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Are Facebook Ads worth it

Are Facebook ads worth it in 2025? 

Meta offers the most powerful advertising platforms online. With rising costs, tighter targeting, and evolving privacy rules, however, many…

tiktok lead generation

How to master TikTok Lead Generation Ads & get more leads

TikTok lead generation ads have redefined digital advertising by turning short-form video into a powerful performance channel. Brands use…

Retargeting vs remarketing

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

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from the Blog

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

CAPI advertising

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use only Pixels, you’ll end up with huge gaps in your…

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across the platforms you use every day. One way to transfer…