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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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In this category

Nurturing and conversion

The best examples of gym ads on Facebook (and why they work)

Ads across Meta technologies are a fantastic tool for your business’s social media marketing. With 11 original ad objectives…

Mark Cirillo|
June 24, 2024 |
17 min read

How to run LinkedIn retargeting ads successfully

Nurturing and conversion

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

Lizzie Davey|
June 21, 2024 |
6 min read

Recruitment funnel

Nurturing and conversion

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

Federica Salini|
June 03, 2024 |
5 min read

Nurturing and conversion

Five Top automotive marketing strategies & ideas

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that…

Ana Gotter|
May 30, 2024 |
12 min read

best practices for tiktok ads

Nurturing and conversion

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

Marialuisa Aldeghi|
May 07, 2024 |
5 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
April 22, 2024 |
13 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Hephzy Asaolu|
November 14, 2024 |
16 min read

Meta Ad Campaigns

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure your Meta ad campaigns perform at their maximum potential? Understanding the…

Elena Mazaheri|
November 13, 2024 |
7 min read

black-friday

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun their countdown and the shopping frenzy is about to ensue.…

Zachary McDaniel|
November 12, 2024 |
11 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US who plan to purchase a…

Elena Mazaheri|
November 11, 2024 |
15 min read

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with some smart planning, Meta ads can help your brand reach…

Elena Mazaheri|
November 08, 2024 |
7 min read