Nurturing and conversion

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…