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Tracking and growth

B2B lead generation funnel

Tracking and growth

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where leads come from, what they…

Elena Mazaheri

Elena Mazaheri |
8 min read

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In this category

Facebook Ads Audit

Tracking and growth

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if…

Elena Mazaheri|
November 25, 2024 |
6 min read

Conversion rate optimization best practices

Tracking and growth

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

Mika Kankaras|
November 01, 2024 |
7 min read

How to increase ROAS on Facebook Ads

Tracking and growth

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

Elena Mazaheri|
October 25, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

Top Articles
from the Blog

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we’ll explain how Google…

Mark Cirillo|
May 05, 2026 |
14 min read

The 6 top Facebook ad management software for marketers

Businesses always want tech tools that are easy to use and save time. To manage Facebook ads with maximum efficiency, it’s essential for these tools to have features like…

Elena Mazaheri|
April 30, 2026 |
13 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products…

Hephzy Asaolu|
April 28, 2026 |
19 min read

Custom integration

Custom integrations: When to use them?

How many tools does your team use? Probably something between five and ten tools. They all play important roles in your workflows, but they don’t always work well together. Native…

Elena Mazaheri|
April 23, 2026 |
5 min read