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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart Bidding, write strong ads, and…

Britney Steele

Britney Steele |
11 min read

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In this category

snap pixel

Tracking and growth

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel,…

Marialuisa Aldeghi|
December 18, 2024 |
5 min read

Facebook Ads Audit

Tracking and growth

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if…

Elena Mazaheri|
November 25, 2024 |
6 min read

Conversion rate optimization best practices

Tracking and growth

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

Mika Kankaras|
November 01, 2024 |
7 min read

How to increase ROAS on Facebook Ads

Tracking and growth

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

Elena Mazaheri|
October 25, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

Top Articles
from the Blog

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
6 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let users submit their info without leaving Facebook. Facebook doesn’t notify you automatically and you have to set that up yourself. Without a notification system, your team could…

Marco Cirillo|
June 10, 2026 |
14 min read