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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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In this category

Tracking and growth

The best Facebook trends to consider in 2026

Facebook continues to be one of the most powerful platforms for marketers, with billions of active users and a…

Andrew Bailey|
March 25, 2025 |
4 min read

tiktok ads optimization

Tracking and growth

The top TikTok Ads optimization strategies in 2025

With its 1.9 billion global users and 170 million monthly active users in the United States only, TikTok has…

Marialuisa Aldeghi|
March 13, 2025 |
4 min read

Tracking and growth

A guide to marketing funnel automation

Marketing funnels are essential for guiding potential customers through their journey—from initial awareness to making a purchase. However, manually…

Andrew Bailey|
March 06, 2025 |
5 min read

how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
7 min read

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful…

Andrew Bailey|
February 05, 2025 |
6 min read

Sales funnel optimization

Tracking and growth

10 Sales funnel optimization strategies to implement right now

Sales funnels are essential for guiding prospects through their journey from initial awareness to becoming loyal customers. Optimizing this…

Mark Cirillo|
January 10, 2025 |
7 min read

Top Articles
from the Blog

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read