Lead Gen Blog

7 Tips On How To Drive More Free Traffic To Your Company Blog

By Mark Cirillo | No Comments | 28th March 2019

If you’ve ever investigated how to drive traffic to your blog, you’ll have noticed something straight away: it’s complicated. Driving organic traffic takes a high degree of skill and know-how that many regular people in business don’t have. The good news, though, is that building up your skills is more straightforward than you might think. Finding out how to drive more traffic to your blog is easy.

PPC advertising is expensive. Sure, it’ll get you customers, but you have to compete with other businesses for advertising space in search results, and their pockets could be much deeper than yours. What’s more, spending lots of money on PPC leaves less for the other things that your business might want to do, such as offer promotions, hire new people, and develop new products. Marketing dollars spent on advertising are a significant drain on your company finances. There’s got to be a better way.

The good news is that there is, and it’s free (once you’ve got it up and running). You can drive traffic to your site through organic means (meaning that you don’t pay search engines directly for advertising space). By taking specific actions, you can boost your ranking in search results, become more visible to online customers, and begin to build a sustainable flow of traffic to your company blog without breaking the bank.

So, if you want to know how to drive more traffic to your blog, read on.

Conduct Effective SEO

To many business people, SEO seems like an impenetrable dark art – something reserved for digital marketing specialists who spend all day tinkering with complicated bits of software to fool search engines into ranking specific pages higher than others. But SEO doesn’t have to be that way at all. In fact, there are simple steps that you can take right now to drive more free traffic to your blog. The following ideas show you how to drive more traffic to your blog.

Write Longer Blogs

Part of  is through manipulating search engines is to convince them that you have content in your blog that users will find useful and informative. Although it might be tempting to churn out 400-word posts, day after day, it’s unlikely that users will find these helpful. Four hundred words simple isn’t enough space to communicate relevant, useful and original information. Top blog results are usually between 1500 and 2500 words, so if you are going to write something, make it both long and informative.

Backlinks are simply hyperlinks from other websites to yours. In the early days of the internet, when entrepreneurs were trying to figure out how internet search might work, they realised that they cohow to drive traffic to your blould rank the usefulness of pages based on how many other pages linked to them. Although things have changed a lot in the last 25 years, backlinks still play a significant role in determining the quality, relevance and usefulness of a page, so building links to your blog is essential. How do you create links? You can either use a link building service or offer to write posts on complementary websites which allow you to place a backlink to your site.Screenshot 2019-03-20 at 20.27.34

 

Use On-Page Optimisation Tools

The majority of businesses today use some kind of platform on which to build their website. We will talk about how to drive traffic to your blog using platforms later, but regardless of which platform you choose, it’s crucial to conduct “on-page optimisation.” On-page optimisation refers to a set of techniques designed to improve the appeal of your web pages and a crucial part of how to drive traffic to your blog. Thinks like images, sufficient information, good content, enticing meta descriptions, and proper use of headings, both H1 and H2, can make a big difference.

Use Social Media Tools

If you’ve ever wondered how to drive more traffic to your blog, then you’ve no doubt investigated the role of social media, one of the fastest-growing arenas in digital marketing. Social media works synergistically with the content that you produce, driving customers to your blog content and creating additional links to your material. Although search engines like Google don’t weight backlinks from social media accounts as heavily as from regular websites, they do take into consideration the number of people following those links to your site. Social media, therefore, can drive traffic to your blog by creating interest and getting people to click through.

how to drive traffic to your blog

Pick The Right Platform

Knowing how to drive traffic to your blog using the right platform is an essential ingredient of your overall strategy. Platform choice is often the key for how to drive more traffic to your blog.

Although there are plenty of blogging platforms out there provided by a range of companies like GoDaddy, Wix and Weebly, most people choose WordPress, thanks to its superior customisation options, plug-ins and integrated features.

If you’ve ever investigated how to drive traffic to your blog using WordPress, you’ll have noticed that it can be a little complicated. WordPress, however, shows you how to drive more traffic to your blog and offers a range of advantages. The most significant advantage is that the software gives you control over every aspect of your site. You can use WordPress to add features like forums, online stores and paid memberships. You can choose from hundreds of themes to make your blog unique. There are more than 54,000 plug-ins (and counting), some of which can instruct you on how to drive traffic to your blog. And you can do SEO through the platform itself. WordPress helps you to create SEO-friendly URLs and has tutorials on how to drive more traffic to your blog using tags and cleverly-worded blog posts.

The downside of using WordPress to find out how to drive more traffic to your blog is that there is a steep learning curve. Using WordPress is not straightforward if you’re a beginner, but worth it if you can get your head around it.

Add Commenting

Commenting is one of the best methods for how to drive more traffic to your blog. But why?

Commenting Boosts Traffic

If you want to know how to drive more traffic to your blog, then commenting is one of your best weapons. Commenting encourages people to share their opinions, boosting the time they spend on your pages (indicating the search engines that they provide value).

Commenting Helps With Branding And Networking

If you want to know how to drive traffic to your blog, one of the best ways is to use comments to create a network. By responding to comments on your blog, you create long-term readers who are interested in what you’re saying and enjoy the personal, individual feedback.

Commenting helps to create sustainable links with other bloggers (who may have something informative or useful to say on your blog) and can assist in the generation of relevant backlinks.

What’s more most commenting tools are free and easily integrate with social media, an essential pillar for how to drive traffic to your blog.

Use Interactive Media

If you’re wondering how to drive traffic to your blog, then you may have considered interactive media. Ask any expert, and they’ll tell you how to drive more traffic to your blog has a lot to do with your presence on popular external sites. In fact, you can learn a lot about how to drive traffic to your blog from people already using these popular platforms.

how to drive traffic to your blog

So, what’s out there?

Perhaps the most important tool (and a place where you can find out how to drive more traffic to your blog from people who have already done it) is YouTube. YouTube is the world’s fastest growing and most engaging social media platform, though not many people think of it that way. And it already has numerous ways that you can discover how to drive more traffic to your blog. You can create instructional videos on YouTube which encourage people to visit your blog on your website. And you can find out how to drive more traffic to your blog using the techniques used by many of the creators already on the platform.

Ask many experts about how to drive traffic to your blog, and they’ll tell you to switch up the format. For instance, you could use audio blogs instead of the regular written content to appeal to people who like to consume media on the go.

You can also take notes on how to drive traffic to your blog from companies whose advertising is primarily visual (for example, companies in the food, hospitality and tourism businesses). These companies show you how to drive traffic to your blog by using pictures on websites like Flickr or Instagram. External visual content can be a powerful tool.

Finally, it’s worth finding out how to drive traffic to your blog using viral visual marketing. Viral visual marketing, such as through creating memes, can substantially boost organic traffic by creating a self-sustaining cycle of online buzz.

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Mark Cirillo

Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.

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