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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
18 min read

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Latest

Facebook leads to Google Sheets

Tools and Integrations

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t stream data into Google Sheets in real time, and there’s still no simple, first-party Meta…

Elena Mazaheri|
December 23, 2025 |
4 min read

Manage lead tracking

Tracking and growth

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with…

Federica Salini|
December 16, 2025 |
7 min read

lead nurturing automation

Nurturing and conversion

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team…

Elena Mazaheri|
December 15, 2025 |
5 min read

Nurturing and conversion

Top six automotive marketing strategies and ideas for 2026

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that…

Marco Cirillo|
December 11, 2025 |
13 min read

Linkedin conversion tracking

Tracking and growth

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see…

Elena Mazaheri|
December 08, 2025 |
4 min read

crm lead management

Tools and Integrations

CRM lead management: The best tools to try in 2026

If your ads are working but your pipeline is still messy in 2026, you need to do something about…

Elena Mazaheri|
December 05, 2025 |
6 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read