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AI lead generation

Lead acquisition

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can automate repetitive tasks like data…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Latest

How to run LinkedIn retargeting ads successfully

Nurturing and conversion

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

Lizzie Davey|
June 21, 2024 |
6 min read

Tools and Integrations

A guide to Salesforce® Advertising Studio: Everything you need to know

As marketers delve deeper into the digital age, the need for streamlined advertising solutions becomes paramount. This guide will…

Andrew Bailey|
June 06, 2024 |
4 min read

Recruitment funnel

Nurturing and conversion

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

Federica Salini|
June 03, 2024 |
5 min read

best practices for tiktok ads

Nurturing and conversion

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

Marialuisa Aldeghi|
May 07, 2024 |
5 min read

Sales call tracking

Tracking and growth

How Sales Call Tracking Can Enhance Personalization in Lead Generation

Depending on the size of your business, there’s a good chance that you make and receive many phone calls…

Mark Cirillo|
May 01, 2024 |
5 min read

Tools and Integrations

Google Ads Checklist: The Ultimate Guide

Where to invest your marketing budget is always a challenging question. However, by looking at the statistics, you can…

Elena Mazaheri|
April 30, 2024 |
13 min read

Top Articles
from the Blog

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read