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Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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Latest

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Pinterest Lead Ads

Lead acquisition

The ultimate guide to Pinterest Lead Ads

If you are looking for a new platform to generate leads for your business, Pinterest can be an excellent…

Marialuisa Aldeghi|
October 17, 2023 |
5 min read

Integrate Klaviyo with Facebook lead ads

Lead acquisition

Why you should integrate Klaviyo with Facebook Lead Ads: 5 core benefits

It’s clear that Facebook Lead Ads are invaluable when it comes to collecting high-quality leads at a relatively low…

Marco Cirillo|
September 29, 2023 |
5 min read

Resources

Connect Facebook Lead Ads to Mindbody via LeadsBridge

In this article, you’ll learn how to integrate Mindbody and Facebook platforms and connect your Lead Ads to the…

Elena Mazaheri|
September 18, 2023 |
5 min read

google ads crm integration

Tools and Integrations

The ultimate guide to the best Google Ads – CRM integrations

Google Ads is an amazing platform for businesses that want to reach their target audience and generate more leads.…

Marialuisa Aldeghi|
September 01, 2023 |
3 min read

facebook real estate

Lead acquisition

33 quick and easy Real Estate Facebook post ideas

Lead generation is one of the main pillars for many businesses. This includes real estate, where advertising isn’t just…

Mark Cirillo|
August 30, 2023 |
13 min read

Top Articles
from the Blog

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read