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Lead acquisition

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running single-channel, multichannel, and omnichannel strategies…

Ana Gotter

Ana Gotter |
17 min read

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Nurturing and conversion

Creating a winning omnichannel customer journey strategy

Today, customers can browse through websites and social media, compare prices online while shopping in-store, and expect immediate gratification…

Elena Mazaheri|
April 21, 2023 |
5 min read

best crm for real estate agents

Tools and Integrations

How to choose the best CRM for real estate agents and investors

Customer relationship management systems have become an essential tool for businesses of all sizes. They play an important role…

Mark Cirillo|
April 20, 2023 |
7 min read

zoho crm review

Tools and Integrations

Zoho CRM review: All you need to know

Customer relationship management (CRM) is a critical aspect of every business, regardless of its size. With numerous CRM tools…

Mark Cirillo|
April 19, 2023 |
4 min read

lead nurturing software

Tools and Integrations

Top 6 best lead nurturing software for 2023

If you’re a marketing professional and you’re looking for a way to automatically strengthen your relationships with customers, you’re…

Marialuisa Aldeghi|
April 17, 2023 |
6 min read

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to a crucial mistake – measuring success…

Ana Gotter|
April 14, 2023 |
12 min read

Lead acquisition

8 travel marketing tips and strategies for 2023

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

Top Articles
from the Blog

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running…

Ana Gotter|
April 17, 2026 |
17 min read

B2B lead generation funnel

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where…

Elena Mazaheri|
April 15, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics…

Lizzie Davey|
April 13, 2026 |
12 min read

Mailchimp vs. HubSpot: Which one is right for you?

Mailchimp or HubSpot? For many small teams, that may provide enough automation. Mostly because they do overlap. A lot. Both help you send emails. Both help you organize contacts. Both…

Elena Mazaheri|
April 09, 2026 |
7 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
April 07, 2026 |
10 min read