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LinkedIn ads optimization

Tracking and growth

LinkedIn ads optimization: Tips and best practices for 2026

TL;DR LinkedIn campaigns underperform when the data infrastructure underneath them is broken, not the creative. Campaign objective alignment which means optimizing for the right signal. Real-time lead sync prevents warm leads from going cold before sales can…

Elena Mazaheri

Elena Mazaheri |
6 min read

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How to send LinkedIn leads to Salesforce® with LeadsBridge

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How to send LinkedIn leads to Salesforce®

LinkedIn Lead Gen Forms have taken lead generation to the next level. Statistically, 40% of B2B marketers surveyed indicated…

Andrew Bailey|
May 30, 2023 |
3 min read

How to download leads from Google Ads

Lead acquisition

How to download leads from Google Ads

Google is one of the most powerful tools for any marketer in any industry. Google averages 89.3 billion site…

Andrew Bailey|
May 18, 2023 |
4 min read

Google Ads for retail

Nurturing and conversion

Google Ads for retail: How to generate more sales

E-commerce has fast become one of the most important facets of modern business, with almost 71% of companies worldwide…

Charlotte Odwyer|
May 16, 2023 |
7 min read

lead generation mistakes

Lead acquisition

7 common lead generation mistakes and how to avoid them

Lead generation is a multifaceted process that requires consistent strategising, evaluation and refining in order to be effective. Acquiring…

Charlotte Odwyer|
May 11, 2023 |
4 min read

5 Tips to optimize LinkedIn Ads budget

Tracking and growth

5 tips to optimize your Linkedin ads budget in 2023

With over 900 million users across 200 countries, LinkedIn has quickly become the most valuable platform for B2B marketers…

Andrew Bailey|
May 04, 2023 |
4 min read

Tracking and growth

4 practical tips for real estate marketing automation

Realtors are endlessly busy, with constant streams of new and returning leads who want to buy, sell, or buy…

Marco Cirillo|
April 27, 2023 |
6 min read

Top Articles
from the Blog

LinkedIn ads optimization

LinkedIn ads optimization: Tips and best practices for 2026

TL;DR LinkedIn campaigns underperform when the data infrastructure underneath them is broken, not the creative. Campaign objective alignment which means optimizing for the right signal. Real-time lead sync prevents warm leads from…

Elena Mazaheri|
June 02, 2026 |
6 min read

How much doeas TikTok Ads cost - preview

How much does it cost to advertise on TikTok?

TL;DR TikTok ads do not have one fixed price. Costs depend on your objective, audience, competition, creative quality, bidding strategy, and tracking setup. As of 2026, TikTok requires campaign budgets above…

Andrew Bailey|
May 28, 2026 |
10 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read