As a marketer, you know how hard it is to turn leads into customers. It’s even harder when you don’t understand how to reach them. That’s where journey-based advertising comes in. This is a marketing approach that focuses on delivering the right message, to the right audience, at the right time, based on their current stage of the buyer’s journey.
It is a more personalized and strategic approach to advertising that is quickly gaining popularity among marketers, as it allows brands to create a more meaningful and engaging connection with their audience, leading to higher conversion rates, increased customer loyalty, and a better return on investment (ROI).
In this blog post, we will explain what journey-based advertising is, how it differs from standard advertising, its benefits, and how to optimize your campaigns with LeadsBridge integrations.
- What is journey-based advertising?
- Why is journey-based advertising different from standard advertising?
- The benefits of journey-based advertising
- Tips and strategies for advertising at every stage of the buyer’s journey
- How LeadsBridge integrations can help optimize your advertising campaigns
- Final thoughts
What is journey-based advertising?
Journey-based advertising is a marketing strategy that focuses on the customer’s digital advertising journey through the sales funnel. It involves understanding the customer’s needs, pain points, and behavior at each stage of the buying process and creating a relevant and personalized message for them.
The customer’s journey comprises four stages: awareness, consideration, decision, and retention. This kind of advertising helps businesses adapt their message to each stage of the journey and create more meaningful connections with their audience.
As a matter of fact, an overwhelming 90% of marketers, spanning various types of organizations, firmly believe that grasping user journeys across multiple channels and devices is absolutely essential for achieving success.
Why is journey-based advertising different from standard advertising?
Standard advertising is a more mass-market approach to advertising. It often involves creating a message that will appeal to the broadest possible audience and then broadcasting it through various channels.
Journey-based advertising, on the other hand, takes a more targeted and personalized approach. It involves creating specific messages, offers, and campaigns that are tailored to each customer’s unique needs and behavior at each stage of the social media advertising journey.
The benefits of journey-based advertising
Journey-based advertising has many benefits for businesses.
1. Higher conversion rates
Firstly, it helps businesses create a more personalized and meaningful connection with their audience, which can lead to higher conversion rates and increase customer loyalty.
2. More personalized digital advertising journey
Secondly, it helps businesses optimize their marketing campaigns by creating messages that are tailored to each stage of the buyer’s journey. This also enables businesses to identify and fix bottlenecks in the buying process and increase their ROI.
3. More cost-effective advertising
Thirdly, by not wasting advertising budget on a broad audience that isn’t interested in their products and services, businesses can create a more efficient and cost-effective marketing strategy.
Tips and strategies for advertising at every stage of the buyer’s journey
Here’s how to advertise for every stage of the buyer’s journey.
1. Awareness stage
This stage is all about making your brand known to your target audience. To create awareness, use ads that are visually appealing and capture the audience’s attention. Use social media advertising, display advertising, and search engine advertising to reach potential customers who don’t know your brand yet. Use keywords that are relevant to your business and target the right audience.
2. Consideration stage
At this stage, potential customers are considering your product or service. Use targeted content marketing such as blog posts, social media posts, and email marketing to educate them about the benefits of your product or service and build trust with your audience. Use ads that feature customer testimonials, product reviews, and other forms of social proof.
Research shows that after coming across recommendations on a blog, a whopping 61% of online consumers in the U.S. were inspired to make a purchase.
3. Decision stage
The goal of this stage is to persuade the customer to make a purchase. Offer promotions, discounts, and free trials to incentivize your audience to make a purchase. Use retargeting ads to remind them of your offer and encourage them to take action.
4. Retention stage
Once a customer has purchased from you, use ads to upsell or cross-sell complementary products and services. Offer loyalty rewards and engage with your customers through personalized and relevant content.
How LeadsBridge integrations can help optimize your advertising campaigns
This all sounds great, but how do you implement it? That’s easy. With LeadsBridge you can leverage lead data to understand where your prospects are in their journey to advertise accordingly.
LeadsBridge helps you automate your customer acquisition workflows from major ad platforms with seamless integrations to your revenue tech stack. It integrates with over 380 platforms, allowing you to sync your leads, target custom audiences, and track conversions automatically and in real time to boost sales and productivity.
With LeadsBridge, you can automate your lead generation, lead nurturing, and lead conversion processes, making it easier to deliver the right message to the right audience, at the right time, throughout the entire buyer’s journey.
If you’d like to learn more about how to how to generate leads on major social platforms, check out the resources below:
- The complete guide to TikTok advertising (with examples)
- A step-by-step guide to Facebook Lead Ads
- Google Ads lead form extensions: The complete guide to Google lead generation
- Everything you need to know on LinkedIn Lead Gen Forms
Journey-based advertising is a powerful marketing strategy that helps you target the right audience at the right time. By understanding the buyer’s journey and implementing the tips and strategies we provided, you can create more effective advertising campaigns that increase your chances of converting leads into customers.
By using LeadsBridge integrations, you can optimize your advertising campaigns and make them more streamlined and effective. So go ahead and give journey-based advertising with LeadsBridge a try, you won’t regret it.