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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Latest

Tracking and growth

How to grow your business with 4 e-commerce tips to follow

The utmost aim of every e-commerce store owner is to grow their business. Unfortunately, there are lots of competition…

Mark Cirillo|
October 03, 2018 |
5 min read

Lead acquisition

Best Real Estate Advertising Ideas to Generate More Leads in Autumn

In an industry so competitive, real estate advertising ideas need to be fresh, exciting and also fit the seasons.…

Mark Cirillo|
October 01, 2018 |
5 min read

Nurturing and conversion

Boost your e-commerce conversions with a winning engagement strategy

The e-commerce sector is increasing at a fast pace. It is growing 23% year-over-year. Unfortunately, most e-commerce owners are…

Mark Cirillo|
September 20, 2018 |
5 min read

Tools and Integrations

New Google Ads Review: what will change & how it will replace AdWords

Google recently re-branded its ads platform. They grouped the ad products into three categories – Google Ads, Google Marketing…

Mark Cirillo|
September 17, 2018 |
4 min read

Uncategorized

SEO for Small Business: What is link building & How to do it RIGHT

Link building is an important part of SEO. If you want your business website to rank high on the…

Mark Cirillo|
September 13, 2018 |
6 min read

Tools and Integrations

How to list and use Zillow properly to increase leads generation

Zillow is a real estate and rental marketplace that provides data, inspiration and knowledge to consumers while also allowing…

Susana Mora Di Mare|
September 10, 2018 |
4 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read