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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Latest

Nurturing and conversion

5 tips to build a high converting landing page and survive the cost-per-click Armageddon

Let’s be straight, you’d like to get as much leads as possible spending the least amount of money. How…

Susana Mora Di Mare|
April 11, 2018 |
4 min read

Tracking and growth

Anonymous Lead Tracking helps in Generating Qualified leads: Real-time Case Study

Your inbound marketing strategy attracts a lot of leads. That’s good news, right? But the bad news is, not…

Ankit Prakash|
April 06, 2018 |
5 min read

Nurturing and conversion

Stop sending lousy leads to your salesmen: follow these tips to increase the quality of your leads by 200%

The quality of your leads determines whether you succeed or fail in business. For most businesses, generating leads is…

Mark Cirillo|
March 28, 2018 |
5 min read

Lead acquisition

What car dealers should REALLY do to get leads on Facebook without going broke

The usual strategy of promoting cars has been through television advertisements, Newspaper & Magazine advertisements, etc.  But things are…

Gabriel The Architect|
March 21, 2018 |
5 min read

Nurturing and conversion

Your video marketing strategy sucks! How to seriously use videos that drive sales

You can hardly go anywhere on the internet right now without running into video. It’s easy to find in…

Britt Laeger|
March 08, 2018 |
4 min read

Nurturing and conversion

How to optimize ad copy for maximizing lead conversions

Let’s say I’m running a Facebook ad campaign and I’m offering to give you a helpful ebook that will…

Malaika Nicholas|
February 27, 2018 |
6 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read