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How to generate leads from LinkedIn: The ultimate guide

In the world of professional networking and B2B sales, LinkedIn has emerged as the virtual watering hole for everything business. With over 1 billion professionals and counting, it’s no surprise that lead generation through…

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How to generate leads on Facebook

How to generate leads on Facebook: Tips & best practices

Meta boasts over 3.88 billion monthly active users across its entire suite of apps, including WhatsApp, Instagram, Messenger, and…

server-to-server tracking

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the…

The best strategies for Facebook retargeting ads in 2024

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Facebook Pixel and iOS14

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

The best examples of gym ads on Facebook (and why they work)

Facebook Ads are a fantastic tool for your business’s social media marketing. With 11 original ad objectives (6 simplified…

How to optimize Facebook Ads

How to optimize your Facebook Ads: The ultimate guide

With billions of users scrolling through their feeds every day, you already know that Facebook is a big deal…

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from the Blog

How to generate leads from LinkedIn

How to generate leads from LinkedIn: The ultimate guide

In the world of professional networking and B2B sales, LinkedIn has emerged as the virtual watering hole for everything business. With over 1 billion professionals and counting, it’s no…

How to connect TikTok to Google Sheets

How to connect TikTok with Google Sheets: A step-by-step guide

With a reach of over 1 billion monthly users, TikTok Ads reach far and wide. Besides an exceptional reach, this advertising platform lets you gain a follower fan base…

Marketing attribution model

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’ expectations. The average customer journey consists of many steps, weaving…

How to set up LinkedIn Events: The complete guide

LinkedIn is the go-to platform if you want to market to professionals. After running campaigns on LinkedIn, advertisers have seen a 33% increase in purchase intent and a 50%…

The best Salesforce integrations

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses and enterprise-size companies alike. They can help you track every…