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Tags: #Google

lead data

Lead acquisition

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads. Lead data, which is information about potential customers, is crucial for running successful marketing campaigns. This…

Marialuisa Aldeghi

Marialuisa Aldeghi |
5 min read

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Tagged by #Google

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Retargeting ads examples

Nurturing and conversion

Bring customers ashore with these retargeting ads examples

Millions of consumers surf the internet every day and marketers aim to bring them to the waves of their…

Andrew Bailey|
December 07, 2022 |
7 min read

Lead generation automation

Lead acquisition

How lead generation automation can elevate your business

Lead generation, the process of garnering the interest of prospective customers, is a multifaceted operation. This practice is essential…

Charlotte Odwyer|
November 29, 2022 |
8 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

Mark Cirillo|
November 25, 2022 |
18 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
November 21, 2022 |
9 min read

Ways to improve your lead generation strategy

Lead acquisition

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

Dario Villi|
November 18, 2022 |
23 min read

Top Articles
from the Blog

lead data

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads. Lead data, which is information about potential customers, is crucial…

Marialuisa Aldeghi|
January 23, 2025 |
5 min read

Get inspired by these 23 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? This article provides answers to the commonly asked questions about generating qualified leads through Facebook. Questions like: “What’s…

Hephzy Asaolu|
January 15, 2025 |
10 min read

Sales funnel optimization

10 Sales funnel optimization strategies to implement right now

Sales funnels are essential for guiding prospects through their journey from initial awareness to becoming loyal customers. Optimizing this process can significantly boost conversions, reduce customer acquisition costs, and…

Mark Cirillo|
January 10, 2025 |
6 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
December 24, 2024 |
11 min read

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase.…

Mark Cirillo|
December 23, 2024 |
6 min read