Connect Facebook Lead Ads to Aventri with LeadsBridge
In this article, you'll learn how to set up the bridge and connect Facebook Lead Ads to My CRM Example using LeadsBridge.
Benefits
Facebook Lead Ads are a type of ads specifically designed to collect leads. In comparison to traditional ads that drive to website landing pages, with Facebook Lead Ads, the process of generating leads on Facebook is much easier. When users click on a Lead Ad on Facebook they instantly visualize a registration form to leave their data, without leaving the social network and the opt-in forms are pre-filled. Moreover, Facebook Lead Ads are optimized for mobile navigation and allow advertisers to easily collect leads from smartphones and tablets. User's data are automatically added by Facebook which takes them from their profiles.
How to set up your bridge step-by-step tutorial
Before you start
- Head over to the left sidebar and click on the Create new Bridge green button
- You'll be taken to the first step of the bridge creation
Step 1: Choose the apps you want to connect
- Choose Facebook Lead Ads as the source for your bridge
- Choose Aventri as the destination for your bridge
- Click on the Continue button
- At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)
Step 2: Configure your Facebook Lead Ads with Aventri
Step 2.A: Setup your Facebook Lead Ads integration
- Click on Connect Facebook Lead Ads
- Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
- You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
- Once done, you can choose a name for this Facebook Lead Ads and LeadsBridge integration (you can also edit it later)
- Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the form used to generate the leads.
- Now that your Facebook Lead Ads is connected, you can set-up your bridge destination
Step 2.B: Setup your Aventri integration
- Click on Connect Aventri
- Click on Create new integration to connect your Aventri (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Aventri integration
- Fill API URL, API Key, Account ID field to connect Aventri with LeadsBridge
- Click on the Authorize button
- You can choose a name for this Aventri and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Aventri is connected, you can continue with the set-up of your bridge
Step 2.C: Configuration details for Aventri
How to get API URL, API Key, Account ID
Aventri Account ID and Account Key
After logging in to Aventri, hover over Settings in the bottom left corner, then click Account Settings.
On the Account Settings page, hover over Integrations in the top right, then click API.
You'll find your Account ID and Account Key listed here. ( Learn more)
Step 2.D: Email Receipt (Optional)
You may choose to receive an email receipt for each incoming lead.
- Type the address(es) where you'd like to receive the receipt
- You may also modify the Subject line of the email
Step 3: Fields Mapping
Here you'll be able to map your Facebook Lead Ads information with your Aventri fields.
- You will have Aventri fields on the left. Match the information you wish to pass align from Facebook Lead Ads
- Based on Aventri functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
- You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
- You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped
Step 3.A: Leads Filter (Optional)
If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions
- Click on the link Add Filter for Incoming Leads on the top left
- A popup wil be opened where you can configure the filter
- You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
- Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration
Step 3.B Test Connection (Optional)
Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.
Step 4: Save and Publish
- Click on the Save and publish button
Congratulations! Now your bridge is up and running
Do you need help?
Here some additional resources:
- Facebook Lead Ads documentation page and common questions
- Aventri documentation page and common questions
- LeadsBridge KNOWLEDGE BASE
- Contact support from your account clicking on the top right Support button
