Integrate HubSpot with LeadsBridge
HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.
With LeadsBridge + HubSpot, you can bridge the gap between your lead generation channels and your marketing and sales activities in HubSpot. The integration is free for customers of both LeadsBridge and HubSpot.
In this article, you'll learn how to connect your LeadsBridge account with HubSpot.
Connect HubSpot integration
- Head over to the left sidebar and click on Integrations
- Click on the Add New button
- Enter a recognizable name for your integration
- Click on the Browse button
- Select "HubSpot" from the providers list
- Click on the Next button
- Enter the Account ID to connect HubSpot with LeadsBridge
- You can easily find your Hub Account ID in the upper corner of your HubSpot dashboard
- Select the entity concept you'd like to use (ex Contact, Company)
- Select the segmentation concept you'd like to use (ex Smart List, Static List, Form, Deal)
- Click on the Authorize button
- A HubSpot's wizard will popup
- Enter your credentials and grant the access to LeadsBridge
- Head back to LeadsBridge and click on the Finish button
Which entity concepts we support for HubSpot
ContactThe HubSpot Contacts tool is central to every other piece of your HubSpot account. You'll use it to keep track of all the different people who have a relationship with your business, to personalize every interaction you have with them, and to attract more contacts like them. ( Learn more)
CompanyYou may add information regarding a certain company, such as website and its name, this information allows HubSpot to group under the same company the different contacts that belong in it.
Which segmentation concepts we support for HubSpot
With LeadsBridge you may use these segmentation concept for HubSpot.
Smart ListHubSpot Smart Lists are dynamic lists that allow you to define some criteria to include (or not) contacts inside that list. This means that a lead will be "subscribed" to, and will be shown inside, a Smart List only if it meets the criteria you've set up.
Typically, inside LeadsBridge it's very useful to use the Smart Lists to create a Custom Audience Sync based on the contacts contained in that list. While Static Lists are better for a Lead Ads Sync bridge. ( Learn more)
Static ListStatic lists are a way to manually organize a set of contacts and group them together. Static Lists are created automatically when importing a list into HubSpot or by selecting a list criteria. Once a static list is generated, the list members will remain the same unless you add or remove contacts manually.
They are typically used for email marketing purposes. You may manually add and remove contacts to static lists, which you cannot do with smart lists. ( Learn more)
FormUse form fills to trigger automated workflows that save you time and scale your follow-up with leads. Enroll a contact in a relevant lead nurturing campaign, send an alert to your sales team, or trigger other useful actions automatically when a contact completes a form.
When your forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day. ( Learn more)
DealOnce you've qualified a sales lead, you'll want to create a deal to indicate and track the revenue opportunity. A deal should be created when a qualified lead or prospect takes an action indicating that there is revenue opportunity, e.g. you have discussions about budget, need, urgency, or a decision maker; or the prospect requests a meeting to talk about your product/service. ( Learn more)
Common questions for HubSpot
Can I integrate the free version of HubSpot?
When using the free version HubSpot CRM you'll see static lists, not "Smart Lists", everything else will work the same with either version.
Why can't I see a lead that was sent to Hubspot?
For example, you may define a Smart List to include only contacts having "@gmail.com" in the "email" field, if you collect a lead with a different email, such as "@hotmail.com", LeadsBridge passes the lead to Hubspot, but the contact won't be visible on the "Smart List".
If you have any further questions regarding this matter, or if you need help to set up the connection between HubSpot with LeadsBridge, do not hesitate to get in touch!