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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Firepoint
Firepoint is an all-in-one solution for real estate agents and teams, that allows you to understand behaviors and profiles of your leads, in order to make more sales. Nowadays, in order to run a successful real estate business and generate more clients, you definitely need to get data. That’s exactly what makes Firepoint different than other solutions. With Firepoint, in fact, you have the ability to understand exactly what your leads do on your website, which pages see.
Benefits of using Firepoint
Once the leads come in, you or your team can properly and timely follow up them via email and phone. Firepoints allows you to track your incoming leads sources and calculate the ROI of your campaigns. Moreover, FirePoint enables you to optimize your sales process and empower the work of your entire team, by assigning tasks, distributing leads and sharing calendars and deadlines.
Why should I use Firepoint
All these functions are available on just one intuitive web-hosted platform, with allows you to have your entire business under control 24/7. Thanks to the mobile app, you can access to FirePoint wherever you are, also with your mobile phone.
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