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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Octopus
Octopus Media is a platform designed to improve businesses through the most modern marketing tools and strategies you can find online, in order to build your online presence (CMS), your ecommerce, manage your customers’ base (CRM), and much more.
Benefits of using Octopus
Octopus CRM allows you to manage the relationships with your customers, in order to increase your sales volume.Today’s markets are highly competitive, and if your business wants to stand out from the crowd, you need to properly interact with you contacts’ base, timely and effectively.
Why should I use Octopus
Thanks to Octopus CRM, you are able to engage your audience in the right way, without missing a single business opportunity, with the aim to improve your conversion rates. Octopus in fact, enables you to properly follow up your prospective clients when they show an interest in your products and services. Thanks to Octopus CRM you can understand your customers’ needs and show them exactly the most relevant offers for them. Thanks to its analysis tools and insights on your sales and marketing activity, you’ll be able to improve your business’ performances and boost your team’s productivity.
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