Automatically create audiences from AWS Bucket S3 with the Facebook Custom Audiences integration

Amazon S3 is cloud storage for the Internet. To upload your data like photos, videos, documents, etc. In terms of implementation, the buckets and objects are resources and Amazon S3 provides APIs to manage them. For example, you can create a bucket and load objects using the Amazon S3 API. You can also use the Amazon S3 console to perform these operations.

An Amazon S3 bucket name is globally unique and the namespace is shared by all AWS accounts. This means that after a bucket has been created, the name of that bucket cannot be used by another AWS account in any AWS Region until the bucket is deleted. You should not depend on specific bucket naming conventions for availability or for security verification. For bucket naming guidelines, see Restrictions and bucket limits.

Amazon S3 creates buckets in a specified area, to optimize latency, reduce costs or meet regulatory requirements, choose an AWS region geographically close to you. For example, if you live in Europe, you may find it beneficial to create buckets in the EU (Ireland) or EU (Frankfurt) regions.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.