Generate more leads with the Braintree + ActiveCampaign integration

Braintree is an online payment gateway that is designed to make payments easier. The platform offers the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. It lets companies build their own experiences and then scale their businesses around the world. Through Braintree, merchants in more than 40 countries worldwide can accept, split, and enable payments in more than 130 currencies.

Since 2013, it has been part of the PayPal network, giving it a greater position to help change the way people do their payments online through stellar support, innovative concepts, and simple processes. With Braintree integration, users have access to a global market with over 40 countries covered and more than 130 currencies supported while enjoying other benefits such as settlement and fraud protection. Best of all, there are no foreign exchange or cross-border fees involved. And with the Drop-in UI, users get to start accepting payments almost as quickly as that next great idea comes up. This UI is a sleek, ready-made payment UI for accepting cards, or even PayPal in the app or website. Once completed, the client code obtains a payment method nonce for use on your server.

Users get also to tailor their checkout flows any way they would like while remaining compliant with PCI SAQ A through Braintree’s easy-to-use payment APIs for app or web that provides unrestricted potential and an adaptive and more secure system that complies with the standards. Its latest security feature, Hosted Fields, lets the users maintain control over their web checkout while creating the necessary iframes to alleviate security concerns brought about by PCI requirements. Users can also easily bring your data into or out of the system anytime, while through Braintree Vault, they can keep sensitive data stored on a secure system the platform provides so the business can stay PCI-compliant. It also offers the benefit of reducing hassle of re-entering payment information of their customers each time they want to make a purchase.

Activecampaign allows you to create automated follow-up sequences and newsletters to nurture leads and customers. ActiveCampaign automation is one of the most useful features of ActiveCampaign because it helps increase conversion rates by sending highly personalized messages and relevant offers to your audience.

Thanks to ActiveCampaign you have the ability to assign tags to your leads. By doing so, you can segment your audience in order to reach them with the most relevant content and offer, tailored for them. With ActiveCampaign you can easily create workflow and funnels to improve your sales, thanks to an intuitive drag-and-drop campaign builder that everyone can use.

ActiveCampaign gives you all the tools you need to improve your lead generation activity. You can create beautifully designed opt-in forms and install them on your website. Moreover, the in-build analytics tool helps you to track your email marketing results, in order to understand what works and what doesn’t and identify your best prospects and clients.