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What is EverWebinar
EverWebinar is a webinar solution that allows you to promote and run automated webinars, in order to engage your audience and increase conversions with minimal effort. With EverWebinar you can create webinar pages using beautifully designed, pre-made templates. Thanks to its drag-and-drop solution, you can take advantage of a high-level of personalization for your webinars without writing a single line of code.
Benefits of using EverWebinar
When people subscribe for your webinars, you can record the events and run them in an evergreen mode. Then, you can promote events that start within a few minutes after your registrants opt-in, and generate leads with this technique. Moreover, you can block night-time webinars and define specific calendar. By doing so, you’ll be able to avoid dates that don’t suite to your plans (Sunday, holidays, and so on).
Why should I use EverWebinar
EverWebinar uses a time zone auto-detection. Thanks to this feature, you don’t need to ask your registrants to fill useful fields when they opt-in (which can reduce significantly your opt-in rates). Just set up the auto-detection time-zone and automatically give access to your attendees at the right time. EverWebinar increases the engagement with your leads thanks to its live chat simulator. Simply write or import your chat history, and when people register to the webinar, the system will display the chat as live.
What is Facebook Custom Audiences
Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Benefits of using Facebook Custom Audiences
The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.
Why should I use Facebook Custom Audiences
With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.
The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%