Automatically sync your leads with the Google Ads lead form extensions + GoToWebinar integration

Google Lead Form Ads is the new search ad extension designed to help businesses capture more and better leads on Google’s search engine results ads without the need of sending traffic to an external website.

Thanks to this new, smart lead generation technology, advertisers can capture leads’ data easily when users are searching for a company or a product, or when they type specific keywords on Google. Moreover, thanks to Google Lead Form Ads, you can convert your Google audience faster, providing better and more accessible, and meaningful user experience, reducing the barriers for leads to submit their details.

Google Lead Form Ads will show an opt-in form when users click on the ad. Since the form’s fields are automatically pre-populated with the Google account’s user data, the lead generation process becomes extremely easy, frictionless and effective, allowing companies to collect more leads at lower costs. The Form Ads extension is currently on beta and users who want to use it can contact LeadsBridge customer support to receive the whitelisting instructions.

GoToWebinar is a webinar hosting platform designed to help you create and promote live and registered online events, in order to make more leads and sales. GoToWebinar makes it easy to engage with your audience through webinars and interact with people during your events. For example, you can invite guests, create surveys and track your results.

With GoToWebinar you can record your webinars and re-use the best ones for your pre-recorded webinars that feel like live. Once people subscribe to your webinars, you can follow up them with email sequences, and leverage the advanced automation rules. With GoToWebinar you can easily set up confirmations and reminders, in order to increase the quality of your leads and improve your webinar’s results. The automation rules allow you to easily segment your audience based on how they behave with your webinar.

Moreover, with GoToWebinar you can get registrants from mobile devices. Registrants can download the free GotoWebinar app and follow you on mobile devices and tablets adding comments and interacting directly with you during the events. GoToWebinar with integrates with the most used CRMs and email marketing tools, which allows you to manage your leads in just one place.