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What is Google Ads lead form extensions
Google Lead Form Ads is the new search ad extension designed to help businesses capture more and better leads on Google’s search engine results ads without the need of sending traffic to an external website.
Benefits of using Google Ads lead form extensions
Thanks to this new, smart lead generation technology, advertisers can capture leads’ data easily when users are searching for a company or a product, or when they type specific keywords on Google. Moreover, thanks to Google Lead Form Ads, you can convert your Google audience faster, providing better and more accessible, and meaningful user experience, reducing the barriers for leads to submit their details.
Why should I use Google Ads lead form extensions
Google Lead Form Ads will show an opt-in form when users click on the ad. Since the form’s fields are automatically pre-populated with the Google account’s user data, the lead generation process becomes extremely easy, frictionless and effective, allowing companies to collect more leads at lower costs. The Form Ads extension is currently on beta and users who want to use it can contact LeadsBridge customer support to receive the whitelisting instructions.
What is HTTP Request (GET/POST)
HTTP is a protocol that works with a client / server architecture. The client makes a request, and the server returns the response. In common use, the client corresponds to the browser and server the machine on which the website resides. There are therefore, two types of HTTP messages: request messages and reply messages.
Benefits of using HTTP Request (GET/POST)
HTTP differs from other layers seven protocol such as FTP, because connections are generally closed once a particular request (or a series of related requests) has been met.
Why should I use HTTP Request (GET/POST)
This behavior makes the HTTP protocol ideal for the World Wide Web, where the pages very often contain links to pages hosted by other servers thus decreasing the number of active connections limiting them to those actually needed with an increase in efficiency (lower load and occupancy) both on the client and on the server. However, sometimes it poses problems for web content developers, because the stateless nature of the browsing session forces to use alternative methods (typically based on cookies) to preserve the user's status.
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI