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What is HubSpot
HubSpot is an inbound marketing software designed to help marketers and business owners to attract visitors to their website, and convert them into leads, and close them as clients. Hubspot is famous for being an all-in-one platform, that allows you to bring your entire business online.
Benefits of using HubSpot
HubSpot enables you to design and customize your own web forms which are necessary for acquiring new leads and subscribers. Hubspot’s CRM is one of the most advanced tools to manage your leads and customers. It allows you to send newsletters and follow up your prospective clients once they subscribed to your lists. In addition, the CMS (Content Management System) offered by HubSpot allows you to create online content that attracts more visitors, without coding.
Why should I use HubSpot
With Hubspot’s CRM you can segment your audience, assigning a score to your best leads. By doing so, you’ll be able to create custom journeys for your prospective clients that drive them through your entire pipeline, thanks to marketing automation, in order to increase conversions.
What is SAP
Sap is a leading multichannel marketing platform designed to increase your business by engaging your contacts’ base. Nowadays, businesses have access to many channels to promote their brands. Moreover, running marketing campaigns without a deeply understanding of your target audience, may be too expansive for the majority of businesses.
Benefits of using SAP
With Sap, you can save money and increase the effectiveness of your marketing. Sap enables you to understand your clients’ behaviors and preferences, in order to create a better customer experience and personalize their journey.
Why should I use SAP
SAP’s Hybris Marketing Cloud allows you to create dynamic profiles of your contacts, so that you can acquire more information about them. By doing so, it’s easier for you to segmentate your audience and reach them on their preferred marketing channel, showing the most relevant contents and offers.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%