Generate more leads with the HubSpot + SendGrid integration

HubSpot is an inbound marketing software designed to help marketers and business owners to attract visitors to their website, and convert them into leads, and close them as clients. Hubspot is famous for being an all-in-one platform, that allows you to bring your entire business online.

HubSpot enables you to design and customize your own web forms which are necessary for acquiring new leads and subscribers. Hubspot’s CRM is one of the most advanced tools to manage your leads and customers. It allows you to send newsletters and follow up your prospective clients once they subscribed to your lists. In addition, the CMS (Content Management System) offered by HubSpot allows you to create online content that attracts more visitors, without coding.

With Hubspot’s CRM you can segment your audience, assigning a score to your best leads. By doing so, you’ll be able to create custom journeys for your prospective clients that drive them through your entire pipeline, thanks to marketing automation, in order to increase conversions.

SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. This tool manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real time analytics. The goal of this software is to make it as easy as possible to add reliable, scalable email to your application so that you can focus on building the core features of your product.

SendGrid is for anyone that needs to send email, whether it’s transactional email or marketing emails and campaigns. We all send billions of emails each month, so thanks to this tool you can handle your email regardless of volume. With SendGrid it’s possible to warm up an IP - which is a process of gradually increasing sending volume over a period of time to establish a reputation as a legitimate sender from the perspective of ISPs (Internet Service Providers). This process is performed when you have a dedicated IP that needs to develop a good reputation to ensure email deliverability.

SendGrid has Two Factor Authentication that customers can add a layer of defense, in case their passwords get compromised. When enabled, 2-Factor Authentication prompts users for their usual username and password, as well as a one-time authentication code sent to their mobile device. Two Factor Authentication makes it harder for people who shouldn’t have access to your account to gain access to your account information.