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What is HubSpot
HubSpot is an inbound marketing software designed to help marketers and business owners to attract visitors to their website, and convert them into leads, and close them as clients. Hubspot is famous for being an all-in-one platform, that allows you to bring your entire business online thanks to the best Hubspot integrations.
Benefits of using HubSpot
HubSpot enables you to design and customize your own web forms which are necessary for acquiring new leads and subscribers. Hubspot’s CRM is one of the most advanced tools to manage your leads and customers. By connecting it with the best Hubspot integrations, you'll be allowed to send newsletters and follow up your prospective clients once they subscribed to your lists. In addition, the CMS (Content Management System) offered by HubSpot allows you to create online content that attracts more visitors, without coding.
Why should I use HubSpot
With Hubspot’s CRM you can segment your audience, assigning a score to your best leads. By doing so with Hubspot custom integrations, you’ll be able to create custom journeys for your prospective clients that drive them through your entire pipeline, thanks to marketing automation, in order to increase conversions.
What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
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