Generate more leads with the IBM Informix + FreshSales integration

IBM Informix is a secure embeddable database, optimized for OLTP, IoT and is forging new frontiers with its unique ability to seamlessly integrate SQL, NoSQL/JSON, time series and spatial data. Reliability, flexibility, ease of use, and low total cost of ownership make Informix the best in class enterprise database available in the market.

IBM Informix is a single platform that can power OLTP and OLAP workloads and successfully meet service-level agreements (SLAs) for each. Provides one of the industry’s widest sets of options for keeping data available at all times, including zero downtime for maintenance.

Informix has a small footprint, a silent install, and self-managing capabilities that make it ideal as an embedded data management solution.

FreshSales is an all-in-one CRM solution strongly focused on Sales Management which provides several tools and features, including Email Marketing, Automation, advanced Lead Management system, Logged Phone Calls and a robust Event Tracking system.

FreshSales’ Lead Management system helps you to easily turn your website visitors to new leads, segment them based on their activities/engagement with your website, and assign each one to the right salesperson of your organization, based on location. In fact, you can group your sales team by territories, in order to automatically pass them the leads. It’s a great feature that can be useful to close more deals. In the meantime, Freshsales will enrich their profiles with social media information and photos. Then you can assign a score to each lead and schedule tasks and appointments with leads and customers as well.

The main focus of this CRM are sales, as its name suggests. Freshsales offers a stunning visual sales pipeline, that allows you to easily identify the your leads and deals in each stage of your pipeline, getting crucial insights and follow-up them directly from the dashboard. Freshsales also provides a phone call and voicemail system, with tracking and logged phone calls, an email marketing solution with dozens of templates, reports and insights, and a common inbox for the entire sales team.