Automatically create audiences from involve.me with the LinkedIn Matched Audiences integration

involve.me is a user engagement platform that helps companies to create personalized interactions with customers.

involve.me reinvent the customer experience by allowing e-commerce stores and digital marketers to easily create personalized interactions at every stage of the customer's journey, so they can acquire and retain the customers involved.

Customers such as Universal Pictures, Salesforce or Bloomberg use involve.me to create and integrate interactive content for any point in their channeling, from lead acquisition and qualification to customer satisfaction measurement.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.