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What is LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.
Benefits of using LinkedIn Lead Gen Forms
This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.
Why should I use LinkedIn Lead Gen Forms
Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.
What is Customer.io
Customer.io is a marketing automation software designed to create high converting emails and campaigns for your business, increasing their engagement with your brand through triggers and delivering more relevant messages to your customer.
Benefits of using Customer.io
Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules engine. Customer.io allows you to collect users’ data and create groups with the same behavior and preferences. Moreover, you can segment your lists based on what people do, in order to deliver the right message for each user-profile. By connecting Customer.io’s segmentation and automation engine with partners’ apps, it is possible to customize each user’s journey and reach your business’ goals: increase engagement, save time and drive more sales.
Why should I use Customer.io
Customer.io is designed to increase your conversions, which means that you can analyze your marketing and track results. The built-in reporting tool lets you measure all the important data of your campaigns: opens, clicks, and (most importantly) conversions. Customer.io allows email marketers to create email newsletters from scratch, without coding. For advanced users, it is possible to add your own HTML or use beautifully designed templates.
Thanks to LeadsBridge and Facebook Lead Ads, Quality Track Jobs put its message in front of the right talent, lowing the company’s recruitment spending and raising its profitability decreasing the cost per lead up to -42%