Automatically sync your leads with the LinkedIn Lead Gen Forms + Informz integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Informz is an email marketing and marketing automation solution, suitable for associations and nonprofits organizations. The advanced email marketing system provided by Informz allow you to design and send your email campaigns with no need of technical skills or HTML code knowledge, thanks to the built-in drag and drop builder. It also allows you to optimize your email messages for mobile devices.

More than 30 email templates are available to be customized, in order to perfectly suit your brand. You can also use dynamic tags to personalize the message for each subscriber. Informz will track your email campaigns and generate advanced stats and real-time insights, including opens, bounces, social sharings and engagement rates.

Thanks to its automation features, you can automate steps and activities, from welcome emails to nurturing, renewal, win-back and re-engagement activities, getting a complete overview of the entire campaign. In addition, you can also define your targeting personas and prioritize them thanks to a built-in lead scoring system. You can also get a huge number of details, metrics and data about your contacts’ behaviors. Informz also provides a complete a Social Management tool, called “Socializer”. It allows you to schedule posts in a bulk way, get performances data, identify trends, engage with your followers and monitor the sentiment.