Automatically create audiences from Ontraport with the LinkedIn Matched Audiences integration

Ontraport is an integrated all-in-one platform that offers essential business features, including a powerful CRM system, marketing automation, WordPress hosting, and a business automation suite.

Ontraport offers entrepreneurs around a system that can manage leads, customer relationships, sales and more. Used by customers in 63 countries around the world, Ontraport offers intelligent automation for companies in different industries because everything is on one platform.

Thanks to Ontraport entrepreneurs can automate their business, moreover, Ontraport helps users to add more value to their world and significantly reduce the burden that technology entails.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.