Generate more leads with the Picatic + Google Analytics integration

Picatic is a simple and elegant event registration software that allows you to sell tickets online. The software allows you to promote your events on the Internet, using your own website and the social networks.

With Picatic in fact, you can create beautifully designed landing pages for your events that integrates with the payment system within minutes. The event pages are already optimized for mobile traffic. Simply use the pre-made templates and populate your pages with the right headline, your logo and colors, description and much more. Moreover, with Picatic you can easily create custom discount codes in order to offer promotional pricing. If you want, you can give access to your tickets only to people who have the access codes.

Picatic helps you manage your events and track your results. In-built analysis tools allow you to understand how an event is performing and take quick data-driven decisions to improve your marketing. Picatic can be integrated with the most used marketing tools available on the market, like MailChimp, Stripe and Wordpress, just to name a few. You can send reminders to your attendees and scan their tickets with a simple smartphone using a camera-based barcode scanner.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.