Streamline your data management process with the Platform.ly + Google Analytics integration

Platform.ly is a tool powerful and easy to use, useful for business management and marketing automation, designed for entrepreneurs focused on growing their business.

Platform.ly makes it easy to assign marketing by accurately monitoring interactions between different campaigns and channels throughout the entire marketing funnel.

Moreover, Platform.ly helps you to understand unequivocally which marketing activities drive sales the most, which are your most loyal customers and which determine the growth of your company.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.