Automatically sync your leads with the Quora Ads + Acoustic (IBM Silverpop) integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

Acoustic is a digital marketing software studied to help businesses that benefit from AI and automation to take their activities to the next level.

With Acoustic companies will be able to automatically trigger any marketing activities and messages based on users’ behavior and AI recommendations. Moreover, marketers can create the most personalized messages to provide the best customer experience and increase conversions and engagement.

Thanks to Acoustic will make it possible to grow revenue and increase sales by understanding and analyzing web and mobile experience to enhance content and marketing tactics.