Generate more leads with the RingCentral + Google Analytics integration

RingCentral is a leading platform that provides businesses the ability to communicate through voice and video. RingCentral offers a wide range of solutions to businesses to develop the communication within the teams or through contact centers. By doing so, businesses can literally reinvent the way they communicate to their audience and collaborate and unleash their full potential. RingCentral’s cloud-based, innovative and secure platform has re-designed the way businesses connect employees, customers, teams and managers,

RingCentral has gone far beyond the traditional office phone systems. The platform includes VoIP business phone service or virtual PBX, but also a wide range of tools and features that unify voice, video, team messaging and collaboration, SMS, conferencing and online meetings, contact center, and fax.

RingCentral allows companies to create voice and video conferences, online meetings, phone calls to reach and engage users all around the globe. Your business can leverage communications with enterprise-class voice, fax, text, call handling. RingCentral empowers teams’ performances and productivity, providing team messaging tools and collaboration in just one digital workspace. RingCentral integrates with the most used business applications, such as Microsoft Outlook, Oracle, Zendesk, Google Salesforce and more.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.