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What is SharpSpring
SharpSpring is a marketing automation platform designed to help businesses to acquire more prospective clients and make more sales. What makes SharpSpring different than other similar tools? First of all, SharpSpring is an easy-to-use tool, and you can integrate it with the most-used marketing tools that you probably already use for your business, like wordpress, salesforce, gotowebinar, just to name a few.
Benefits of using SharpSpring
SharpSpring enables you to switch from a traditional, massive marketing, to a one-on-one marketing thanks to marketing automation. In fact, you can create campaigns that automatically segmentate your audiences based on how they behave with your campaigns, which links they link, and email opens. In other words, you can send exactly the right message, to the right people, in the right time, sending the information your contacts need in order to make a decision.
Why should I use SharpSpring
Thanks to the social integration, you can extend your marketing to Facebook, Linkedin, Twitter etc., so you can reach your clients where they spend time most.
What is Facebook Custom Audiences
Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Benefits of using Facebook Custom Audiences
The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.
Why should I use Facebook Custom Audiences
With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.
The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%