Streamline your data management process with the SharpSpring + Oracle Eloqua integration

SharpSpring is a marketing automation platform designed to help businesses to acquire more prospective clients and make more sales. What makes SharpSpring different than other similar tools? First of all, SharpSpring is an easy-to-use tool, and you can integrate it with the most-used marketing tools that you probably already use for your business, like wordpress, salesforce, gotowebinar, just to name a few.

SharpSpring enables you to switch from a traditional, massive marketing, to a one-on-one marketing thanks to marketing automation. In fact, you can create campaigns that automatically segmentate your audiences based on how they behave with your campaigns, which links they link, and email opens. In other words, you can send exactly the right message, to the right people, in the right time, sending the information your contacts need in order to make a decision.

Thanks to the social integration, you can extend your marketing to Facebook, Linkedin, Twitter etc., so you can reach your clients where they spend time most.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.