Generate more leads with the Webinar Jam + Google Analytics integration

WebinarJam is a leading webinar hosting platform that helps marketers and business owners create live, recorded and recurring webinars. Thanks its intuitive, easy-to-use webinar page builder, it is possible to create an entire “webinar funnel” and easily build opt-in pages, replay pages and thank you pages. Moreover, with WebinarJam you can fully customize your webinar pages with your logo and brand’s colors.

WebinarJam also allows you to lock your webinars with a different password for each attendee. You can uploads reserved docs for your audience that can be shared through cloud. With WebinarJam, you can share many different types of files like Keynote slides, PPT slides, PDFs, Word documents, Excel, CSV files and much more. WebinarJam is a time-saving tool. For example, by creating Hybrid Webinars you can re-use your past webinars and switch between live and pre-recorded mode.

Nowadays, Webinars are probably the most efficient way to engage your audience and sell your products and services. WebinarJam enables you to display amazing offers to your audience right on the webinar page. This feature can be used to make a time-sensitive discount offer, and people can catch your deals by simply clicking a button and purchase.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.