Automatically create audiences from Webinar Jam with the LinkedIn Matched Audiences integration

WebinarJam is a leading webinar hosting platform that helps marketers and business owners create live, recorded and recurring webinars. Thanks its intuitive, easy-to-use webinar page builder, it is possible to create an entire “webinar funnel” and easily build opt-in pages, replay pages and thank you pages. Moreover, with WebinarJam you can fully customize your webinar pages with your logo and brand’s colors.

WebinarJam also allows you to lock your webinars with a different password for each attendee. You can uploads reserved docs for your audience that can be shared through cloud. With WebinarJam, you can share many different types of files like Keynote slides, PPT slides, PDFs, Word documents, Excel, CSV files and much more. WebinarJam is a time-saving tool. For example, by creating Hybrid Webinars you can re-use your past webinars and switch between live and pre-recorded mode.

Nowadays, Webinars are probably the most efficient way to engage your audience and sell your products and services. WebinarJam enables you to display amazing offers to your audience right on the webinar page. This feature can be used to make a time-sensitive discount offer, and people can catch your deals by simply clicking a button and purchase.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.