Automatically create audiences from Zendesk Sell with the LinkedIn Matched Audiences integration

Zendesk Sell is a marketing software designed for the sales team of businesses from all scales and industries. This all-in-one solution provides a lot of features for customer relationships and sales management, including an email marketing application, a built-in dialer for phone calls and a robust analytics system to measure your success.

Sales teams can funnel the leads from multiple sources through the built-in visual sales pipeline, which includes information, updates and detailed reports about deals. It’s always accessible by sales team leaders. In this way, reps and leaders can collaborate, share relevant deal data and track all the activities.

Zendesk Sell integrates with different services and platforms such as Hubspot, MailChimp, Google Apps, and many others. Dozens of integrations are available in the “Snap Marketplace” and almost any other services can be integrated through their public APIs.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.